New PDF release: Agiles Projektmanagement für Dummies (German Edition)

Long-Term influence of promoting: A Compendium summarizes 4 a long time of promoting technology learn by way of Professor Hanssens and coauthors. The booklet specializes in the subject of inferring long term advertising influence on enterprise functionality from real-world information. It provides time-series analytic easy methods to degree the fast- and long term results of selling on company functionality.